So I had never come across ADATA memory cards before; typically I stick with the more mainstream brands like SanDisk, Lexar and Kingston when it comes to SD cards. There seems to be a perception of better trust and reliability in these brands, and if you’re doing commercial work the last thing you want is to be hampered with memory card issues. This has happened to me before and it sucks. Many years ago I used to use the Canon 7D mark i for filming 1080p video (which at the time was quite a big deal), and the compact flash cards were notorious for failing when you stopped recording, especially if it was a sequence of over several minutes.

However, with my recent firmware upgrade to my GH5 (version 2.0) which enabled higher bit rate video such as 4K at 400Mbs, I knew I needed a memory card with a faster write speed. The consensus seemed to be that the V90 memory cards were best for this, however I was astonished at the prices in a time where memory is now considered a relatively cheap commodity. The Lexar card was, at the time, £99.99 for 32 GB, or £393.99 for 128 GB! Now as you can see from the link below it is about £70.00 and £210.00 respectively which is much more affordable:

A card that kept appearing in the search results was ADATA; I had never heard of ADATA before so I was of course highly sceptical. The price however was very tempting, at around £70.00 for 64GB; when filming at such high bitrates having enough storage is crucial! Looking online the few reviews that were out there seemed very positive, so I went against my better judgement and decided to take the plunge.

So far the card has performed extremely well with no issues. I’ve been using it almost daily since 12th September, and I haven’t experienced any failed recordings, lag or other issues. The only caveat to this worth mentioning, is that predominantly I film at FHD/200M/50p. But I filmed my entire trip to Venice and a number of videos for Falkon Digital which sometimes involve up to 30 minutes continuous filming without any issue. I have also filmed on occasion at 4K/400/25p, but my editing computer really struggles with processing this footage!

So personally I’m really happy with the card – if you want a card with a higher write speed but can’t afford the main brands, then ADATA is definitely worth checking out. For ease, here are some links below.

ADATA Premier ONE (64GB) Class 10 UHS-II SDXC Memory Card

Panasonic GH5

Just for fun, here is an extra shot of the ADATA 64GB card in my GH5.